GESTIONE DELLE AZIENDE CULTURALI

The course consists of participative lectures. Group works will be used to help students to apply the theoretical notions to case studies that the teacher or the same students will choose. Guest lectures will also be organised to that experts will share their experience in managing a cultural organisation.

• Introduction theoretical issues
• The definition of cultural and creative industries (CCI): the main problems in the identification of the sector
• The economic analysis: the main themes and issues
• Local, national and international (UE, UNESCO, …) importance of the CCI
• Management of the cultural sector: basic notions.
• Planning and decision-making.
• Organisational design.
• Human resources management.
• The role of marketing.
• Fundraising.
• Cultural tourism.

1. L. Solima (2018) “Management per l’impresa culturale”, Carocci Editore, Pagg. 1-274.
2. L. Solima (2008), “L’impresa culturale – Processi e strumenti di gestione”, Carocci editore, pagg. 92-124 e 169-224.
3. R. Towse, (2012), “A textbook of cultural economics” capitolo 4 – traduzione del docente (Disponibile su Studium).
4. Additional reading will be made available on STUDIUM: