DEPARTMENT OF HUMANITIES
Bachelor's Degree in Sciences and languages for communication
Academic Year 2018/2019 - 1° Year - Languages for international communication Curriculum and Communication Curriculum

GESTIONE DELLE AZIENDE CULTURALI

Teaching Staff

Learning Objectives

• Economics and management of cultural organizations
  

  MODULE 1 (6 CFU) – Management of cultural enterprises

  Cultural organizations increasingly need to develop management strategies to realize their objectives paying attention to their potential visitors/audiences/users, and to the financial constraints that may hinder their activities. Cultural/arts management has developed as a full fledged discipline.

  This course will familiarize students with the theory concerning management of cultural organizations. The starting point is that cultural organizations such as museums, venues, musical societies, creative enterprises possess special characteristics from an organisational point of view that influence the way they operate.

  Students will learn to connect theory to practice by referring to existing research and by conducting their own small research project where they will apply the theoretical notions to actual cases.

• Strategies for the cultural and creative industries
  

  MODULE 2 (3 CFU) Strategies for cultural and creative industries

  To provide the analytical knowledge that allows to understand the state of the art as for cultural and creative industries (CCI), considering, in particular, the strategies adopted and that could be adopted at the national and international level to boost the development of the sector in Italy and Europe. Students will be able to apply this knowledge originally and critically looking at national and international examples. To provide the methodological tools useful to apply the knowledge acquired to solve new problems, using a multidisciplinary approach and exercising critical skills. To learn to use information from different sources being able assess critically strategies adopted for the CCI considering their effects for society at large.

Course Structure

• Economics and management of cultural organizations
  

  Lectures with power point presentation, working groups in class and seminars

• Strategies for the cultural and creative industries
  

  Lectures, group work and possible seminars.

Detailed Course Content

• Economics and management of cultural organizations
  

  MODULE 1 (6 CFU) – Economics and management of cultural organizations

  Introduction: the economic approach; management in the cultural sector: basic notions; examples of cultural organizations: museums and archaeological areas, libraries, archives, theatres, opera houses and festival; strategies; management; planning and control; the role of marketing; case studies; funding cultural organizations; fundraising; cultural tourism.

• Strategies for the cultural and creative industries
  

  MODULE 2 (3 CFU) Strategies for cultural and creative industries

  • The definition of cultural and creative industries (CCI): the main problems in the identification of the sector
  • The economic analysis: the main themes and issues
  • Local, national and international (UE, UNESCO, …) importance of the CCI
  • The main strategies adopted: actors, tools, results
  • Examples of possible strategies: creative cities, cultural capitl
  • Possible future development of the sector

Textbook Information

• Economics and management of cultural organizations
  

  MODULE 1 (6 CFU) – Economics and management of cultural organizations

   

  1. G. Candela - A. Scorcu (2004), "Economia delle arti", Zanichelli, Chap. 1
  2. L. Solima (2008), “L’impresa culturale – Processi e strumenti di gestione”, Carocci editore

   

  Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

  For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

  All the books listed in the programs can be consulted in the Library.

• Strategies for the cultural and creative industries
  

  MODULE 2 (3 CFU) Strategies for cultural and creative industries

  • Text 1: R. Towse, (2012), “A textbook of cultural economics” chapter 4 – (translation p.1-7 Available on STUDIUM).
  • Text 2: "Io sono cultura 2018" - Rapporto Symbola 2018. Pag. 18-79. Available at: http://www.symbola.net/assets/files/Io%20sono%20cultura%202018%20DEF_1532333766.pdf

   

  Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

  For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).