GESTIONE DELLE AZIENDE CULTURALI

9 CFU - 2° Semester

Teaching Staff

MARCO PUGLISI - Module Cultural enterprise management - SECS-P/08 - 6 CFU
ANNA MIGNOSA - Module Strategie for cultural and creative industries - SECS-P/08 - 3 CFU

Learning Objectives

Cultural enterprise management
To acquire the concept of the firm, of its classifications and structures, of its working principles and about its conditions for success, analyzing specifically the aspects concerning the management of cultural enterprises.
Strategie for cultural and creative industries
To provide the analytical knowledge that allows to understand the state of the art as for cultural and creative industries (CCI), considering, in particular, the strategies adopted and that could be adopted at the national and international level to boost the development of the sector in Italy and Europe (Knowledge and understanding).

Students will be able to apply this knowledge originally and critically looking at national and international examples (Applying knowledge and understanding).

To provide the methodological tools useful to apply the knowledge acquired to solve new problems, using a multidisciplinary approach and exercising critical skills. To learn to use information from different sources being able assess critically strategies adopted for the CCI considering their effects for society at large (Making judgments).

To encourage students to express their personal opinions to experts as well as to a non-specialized audience (Communication skills).

To stimulate students to study independently and communicate their ideas clearly (Learning skills).

Detailed Course Content

Cultural enterprise management
- The firm as a social and economic institution: its forms, its components, its systemic nature
- The ideal circumstances of its administration and the conditions for its success
- Instruments to verify the general conditions of the success of the business system
- The entrepreneurial values for success in business
- Instruments to verify the specific conditions of the success of the business system: measuring costs and efficiency
- Cultural sector specifities
- Cultural enterprises: definitions
- Cultural enterprise management: basic notions
- Planning and decision-making
- Organisational design
- Human resource management
- The role of marketing
- The economic and financial approach to cultural enterprises
Strategie for cultural and creative industries
- Introduction theoretical issues
- The definition of cultural and creative industries (CCI): the main problems in the identification of the sector
- The economic analysis: the main themes and issues
- Local, national and international (UE, UNESCO, …) importance of the CCI
- The main strategies adopted: actors
- The main strategies adopted: tools
- The main strategies adopted: results and effects
- Examples of possible strategies: creative cities, cultural capital
- Possible future development of the sector

Textbook Information

Cultural enterprise management
Puglisi M., L’esistenza e lo sviluppo dell’azienda, Boemi, Catania, 2004. (In order to avoid difficulties in locating this book, since it is subject to editorial restrictions, one should refer directly to the exclusive agent: “Libreria del Tribunale”, Via Francesco Crispi 245, Tel. 095/535338)

Solima L., L’impresa culturale, Carocci Editore, Roma, 2004, capp. 1-4-5-6.

Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

All the books listed in the programs can be consulted in the Library.
Strategie for cultural and creative industries
Readings provided by the lecturer will be available on STUDIUM.

Open in PDF format Versione in italiano