The course takes place essentially in the form of the frontal lesson, with extensive use of tools for student involvement: questions for the verification of concepts, collective discussion of crucial cases, digital tools for involvement and participation
The birth and development of mass media and the definition of mass culture, the media functions within contemporary society through the study of methods of study of the use of audience consumption, description of the main authors who have deal with social changes starting with the introduction of mass media
MODULE A - The origins and changes of the mass media
L. Gorman, D. McLean, Media and society in the twentieth century: A historical introduction (2nd edition), Oxford, Wiley-Blackwell, 2009.
MODULE B – The forms of professional communications
D. Chieffi, a cura, Comunicare digitale, Roma, Centro di Documentazione Giornalistica, 2018, pp. 319.