9798527 - STRATEGIC MANAGEMENT OF AGRICULTURAL FIRMS, MARKETS AND MARKETING
Modulo STRATEGIC MANAGEMENT OF THE FARM
Risultati di apprendimento attesi
Knowledge and Understanding
By the end of the course, students will have acquired a comprehensive understanding of the main aspects governing the management of agrifood businesses. This includes solid knowledge of core business functions such as organizational structure, production management, and human resource management. The course will also explore emerging business models, with particular emphasis on the circular economy and sustainable business practices. Students will become familiar with the principles of financial management and logistics operations, including procurement management dynamics. In addition, the course will address sales forecasting techniques, inventory management strategies, and innovation in production processes. These topics will provide students with a strong theoretical and practical foundation for understanding and analyzing the operational and strategic dynamics of agrifood enterprises
Applying Knowledge and Understanding
At the end of the course, students will be able to apply the knowledge acquired to real-world business contexts, demonstrating practical skills in addressing managerial challenges. They will be capable of analyzing and solving problems related to production and logistics, identifying effective solutions to optimize business processes. Students will also be able to implement innovative and sustainable business models, with particular attention to resource efficiency and environmental impact. Furthermore, they will acquire the skills necessary to evaluate business performance through the use of sales forecasting tools and inventory management techniques. Finally, students will be prepared to manage human resources and innovation processes in complex organizational environments by applying the knowledge gained in an informed and autonomous manner.
Making Judgements
The course is designed to foster students’ ability to make independent and informed decisions in dynamic business environments. This competence will be developed through the analysis of real case studies, allowing students to engage with concrete business problems and simulate situations commonly encountered in professional settings. Classroom discussions will encourage critical thinking, the exchange of ideas, and the development of alternative solutions. Practical activities carried out both in class and within companies, together with seminars, will further strengthen students’ ability to apply theoretical knowledge to real situations. Oral presentations will provide opportunities for students to justify and defend their strategic choices, thereby enhancing critical and independent thinking skills.
Communication Skills
A key objective of the course is the enhancement of students’ communication skills. By the end of the course, students will be able to clearly and effectively present concepts related to business management. Particular emphasis will be placed on the ability to communicate business strategies and operational solutions in a structured and logical manner. Classroom activities, presentations, and group work will contribute to the development of these essential skills, preparing students to interact professionally within organizational contexts.
Learning Skills
The course also aims to develop students’ ability to learn independently and continuously. Upon completion of the course, students will be able to autonomously deepen the topics covered by consulting updated sources such as scientific articles, monographs, and industry research. They will also be prepared to adapt quickly to innovation and change within the agrifood sector, applying the skills acquired to improve business processes in professional environments. This will enable students not only to enter the labor market successfully, but also to pursue advanced training programs or specialized studies in the field of business management.
Modalità di svolgimento dell'insegnamento
Prerequisiti richiesti
Frequenza lezioni
Contenuti del corso
Il corso affronterà i seguenti temi principali:
- Le Funzioni della Gestione aziendale
- Gestione della Produzione e dei processi produttivi
- Nuovi modelli di business, con particolare riferimento all'economia circolare
- Gestione Finanziaria e strumenti per l'analisi economico-finanziaria
- Logistica Industriale e gestione degli approvvigionamenti
- Gestione del Processo Innovativo e sviluppo di nuove tecnologie
- Gestione delle Risorse Umane: modelli e tecniche di sviluppo del capitale umano
- Tecniche di Previsione delle Vendite e analisi dei mercati
- Gestione delle Scorte in Magazzino e ottimizzazione dei flussi logistici
Testi di riferimento
Il materiale didattico sarà fornito dal docente attraverso la piattaforma STUDIUM, sotto forma di slide e dispense. Durante il corso potranno essere suggeriti ulteriori testi, articoli di riviste scientifiche e monografie per approfondimenti.
Programmazione del corso
| Argomenti | Riferimenti testi | |
|---|---|---|
| 1 | Le Funzioni della Gestione | Materiale didattico fornito dal docente |
| 2 | La Gestione della Produzione | Materiale didattico fornito dal docente |
| 3 | Nuovi Modelli di Business (Economia Circolare) | Materiale didattico fornito dal docente |
| 4 | Gestione Finanziaria | Materiale didattico fornito dal docente |
| 5 | La Logistica Industriale e la Gestione degli Approvvigionamenti | Materiale didattico fornito dal docente |
| 6 | La Gestione del Processo Innovativo | Materiale didattico fornito dal docente |
| 7 | La Gestione delle Risorse Umane | Materiale didattico fornito dal docente |
| 8 | Tecniche di Previsione delle Vendite | Materiale didattico fornito dal docente |
| 9 | Tecniche di Gestione delle Scorte in Magazzino | Materiale didattico fornito dal docente |
Verifica dell'apprendimento
Modalità di verifica dell'apprendimento
The final exam consists of an oral exam, during which the student’s learning will be assessed. The evaluation will be based on the following criteria:
- Learning ability and depth of understanding of the topics covered
- Ability to synthesize and clarity of exposition
- Reasoning skills and critical thinking
Grading Criteria
| Grade | Description |
|---|---|
| Fail | - Knowledge and understanding of the topic: Major deficiencies, significant inaccuracies. - Analytical and synthesis skills: Irrelevant, frequent generalizations, inability to summarize. - Use of references: Completely inappropriate. |
| 18-20 | - Knowledge and understanding of the topic: Barely satisfactory, with evident imperfections. - Analytical and synthesis skills: Barely sufficient. - Use of references: Barely appropriate. |
| 21-23 | - Knowledge and understanding of the topic: Basic knowledge. - Analytical and synthesis skills: Correct, with logical and coherent arguments. - Use of references: Uses standard references. |
| 24-26 | - Knowledge and understanding of the topic: Good knowledge. - Analytical and synthesis skills: Good skills, coherent exposition. - Use of references: Appropriately uses standard references. |
| 27-29 | - Knowledge and understanding of the topic: More than good knowledge. - Analytical and synthesis skills: Excellent analytical and synthesis skills. - Use of references: Has deepened the topics. |
| 30-30L | - Knowledge and understanding of the topic: Outstanding knowledge. - Analytical and synthesis skills: Excellent analysis and synthesis, with thorough and detailed arguments. |
Esempi di domande e/o esercizi frequenti
The candidate should explain the main aspects and functions of agribusiness management.
The candidate should analytically highlight the strategic components of production management.
The candidate should analyze the strengths and weaknesses of the sales forecasting techniques studied.
English version