Principi di strategia d’impresa. Il concetto di vantaggio competitivo. Strategia d’impresa e il contesto interno.
Mercati e concorrenza. La cattura del valore lungo la catena del valore.
La teoria del commercio internazionale. Strategie d’impresa in un contesto innovativo, con esternalità di network, e in uno “spicky world”
1. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiey & S., New York, 2001, Chapters 1,2,3,4,6.
2. R. Hamermesh, K.D. Gordon, J.P.Reed Crown and Cork and Seal Company, Inc,. Harvard Business School, Case Study, rev 1987 (Product number 378024-PDF-ENG, disponibile all'indirizzo: http://cb.hbsp.harvard.edu, Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata).
3. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiley & S., New York, 2001, Chapters 7,8,9,10.
4. C.A.Bartlett, U.S. Rangan, Caterpillar Tractor Co; Harvard Business School, Case Study, Rev. 1988 (product number 385276-PDF-ENG, available at: http://cb.hbsp.harvard.edu Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata)
5. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiey & S., New York, 2001, Chapters 11,12.
6. M. Peng & K. Meyer, International Business, Cengage Learning, Singapore 2011, Chapter 5.
7. P. Ghemawat, Redefining Global Strategy, Harvard Business School Press, 2007, Chapters 1-3. (disponibile all'indirizzo http://cb.hbsp.harvard.edu, Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata)
FOUNDATIONS OF THE ECONOMICS OF STRATEGY | ||
Argomenti | Riferimenti testi | |
1 | ll concetto di business strategy e sue articolazioni. | Testo 1, Capitoli 1 e 2 |
2 | Il concetto di vantaggio competitivo e la sua sostenibilità. Posizione, capacità e vantaggio competitivo. La frontiera qualità-costo. | Testo 1, Capitolo 3 |
3 | Il contesto interno. Problemi e soluzioni del contesto interno. L'analisi ARC. | Testo 1, Capitolo 4 |
4 | Industry Analysis. Analisi di un case study. | Testo 1, Capitolo 6 e Testo 2. |
THE ECONOMICS OF COMPETITIVE ADVANTAGE | ||
Argomenti | Riferimenti testi | |
1 | The spectrum of competition and niche markets | Testo 3, Ch. 7 |
2 | Competition in concentrated markets | Testo 3, Ch 8 |
3 | Entry | Testo 3, Ch 9 |
4 | Creating and capturing value in the value chain | Testo 3, Ch 10, Testo 4 |
COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY | ||
Argomenti | Riferimenti testi | |
1 | strategic management in a changing environment. | Testo 5, Ch. 11. |
2 | Strategy in markets with demand- side increasing returns. | Testo 5, Ch 12. |
3 | Teorie del commercio internazionale. | Testo 6. |
4 | Semiglobalization and strategy. The CAGE framework. The Adding Value Scorecard. | Testo 7. |
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Esame scritto in lingua inglese: Domande a risposta aperta.
Esame scritto in lingua inglese. 6 domande totali a risposta aperta. Tempo totale a disposizione 120 minuti.
Esame scritto in lingua inglese. Domande a risposta aperta.
Business strategy and its components. Relation of strategy to mission, purpose, balues and vision. The strategy process. Competitive advantage and value. Two main routes to competitive advantages. Competitive advantage and capabilities. The cost-quality frontier. Organization design and competitive advantage. Coordination and incentive problems. ARC analysis. Industry analysis.
Niche markets and product differentiation. Horizontal and vertical product differentiation. DIfferentiation and competition. Product positioning. Oligopoly. Dominant firms. Antitrust. Entry and incumbency advantage. Entry barriers.Packing the product space. Value creation and value capture. Value capture and market power in te value chain. Contracting to create value: the incentive problem.
Industry Life Cycle. Evolution of industry organization. Complementary effects and network benefits. Installed base and tipping point. Strategy in in a Demand-side increasing returns market.