DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration
Academic Year 2016/2017 - 3° Year
Bachelor's Degree in Business Administration
Academic Year 2016/2017 - 3° Year
MARKETING M - Z
SECS-P/08 - 9 CFU - 2° Semester
Teaching Staff
MARCO ROMANOLearning Objectives
Business Analysis
Marketing-mix
Detailed Course Content
Business Analysis
Marketing-mix
Textbook Information
- Lambin J.J. (2016), Marketing-driven management. Marketing strategico e operativo. McGraw-Hill, Milano (7° edizione).
- Dispense a cura del docente (inserite su STUDIUM)
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