DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration
Academic Year 2016/2017 - 2° Year
Bachelor's Degree in Business Administration
Academic Year 2016/2017 - 2° Year
ECONOMIA E GESTIONE DELLE IMPRESE A - L
SECS-P/08 - 9 CFU - 1° Semester
Teaching Staff
CARMELA SCHILLACILearning Objectives
Sector Analysis
Competitive advantage
Business Strategy
Corporate Strategy
Key Performance Indicators
Detailed Course Content
Sector Analysis
Competitive advantage
Business Strategy
Corporate Strategy
Key Performance Indicators
Textbook Information
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1. GRANT R.M., L’Analisi strategica per le decisioni aziendali, Il Mulino, Bologna (Ultima edizione disponibile). |
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2. BUTTIGNOL L., 2005, Sun Tzu. L’arte della guerra. Riletto a uso dei manager. Etas Libri. |
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3. Materiale didattico integrativo fornito durante il corso. |
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