M-FIL/03 - 6 CFU - 2° Semester

Teaching Staff


Learning Objectives

A) Wide and deep exploration and analysis of what “communication ethics” is;

B) Exploration and analysis of the most recent and innovative key elements of ethics of digital communication;

C) Analysis of the role that the web and new media play in the construction and narration of the self and in the dynamics of definition of identity; D) Exploration and analysis of the key elements of advertising ethics.

Course Structure

Frontal lectures and analysis of audio-video-photographic material and cases study.

Detailed Course Content

A) Levels of ethical analysis, deontology, the role images play in the contemporary society, ethical paradigms of reciprocity, the effects of overexposure to media, the recovery of a balanced communication, ontology of words and silence;

B) Ethics of digital communication, stemming from digital devices (from computer ethics to smartphone ethics and robot ethics) and digital environments (from ethics of the Internet to the ethics of social networks, from ethics in virtual environments to the ethics of the IoT – the Internet of Things);

C) A diagnosis of the pathologies of communication: communication in the digital society, between rhetoric and persuasion, information fluxes and networks, in the light of Adorno’s and Habermas’s Critical Theory and of the concepts of mediation and distancing, in relation with the construction of the self and identity;

D) Advertising ethics: from commercial to advocacy communication, from the communication strategies in advertising to past and current national and international policies and laws.

Textbook Information










Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

All the books listed in the programs can be consulted in the Library.

Open in PDF format Versione in italiano