First Part - Principles of Economics
Historical evolution of economic thought: from the beginning to the net economy. Origin of Economic and tools of economics.
Demand analysis: the theory of demand based on the utility, the theory of consumer behavior and indifference curves, elasticity of demand.
The theory of production. Relations between the cost curves.
Market structure : key features and short and long-term balance in the following market forms: perfect competition, monopoly, oligopoly and monopolistic competition
Market efficiency, market failures, externalities, public intervention and environmental policy.
From the micro to the macro-economics. Macroeconomic problems: economic growth, inflation, employment and unemployment, budget, economics cycles, interest rates. The determination of national income in the short term. The model of aggregate demand and supply. Economic policy
Second Part - The company: the decision-making and management control
Firm, enterprise and entrepreneur. Legal form of the company.
The capital of the company.
The information system: accounting and non-accounting.
The management and reporting of government.
The balance sheet and income statement.
The business analysis for indexes and streams: the reclassification of the balance sheet and the reclassification of the income statement. The indexes of the balance (income, balance sheet, financial, productivity).
Third part - System business and competitive strategies
Business and relationships by the environment (macro environment and competitive industry).
Strategic planning. Marketing management. The Marketing Information System.
Strategic Marketing: marketing plan, market segmentation and definition of the target market.
The marketing-mix: the four Ps (product, price, promotion and place).
Net economy: ICT and adaptation of undertakings: web marketing, relationship marketing, one-to-one marketing.
Fourth part - Principles of civil and environmental appraisals and Financial-economic analysis of investment projects
Content, goals and methods of the Appraisals. Direct and indirect estimation procedures . Appraisals of buildings for residential use.
Elements of Public and Environmental Appraisal. Total Economic Value, externalities and public goods. Criteria and methods of evaluation of environmental goods.
Elements of financial mathematics. The classification of investments.
Main methods of choice of investments: Net Present Value (NPV) and the Internal Rate of Return (IRR), a comparative analysis between the method of NPV and the IRR, average period of recovery, other criteria. Principles of cost-benefit analysis and cost-benefit analysis
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2. ANTHONY R., HAWKINS D., MACRI’ D., MERCHANT K. (2010): Il bilancio. Analisi economiche per le decisioni e la comunicazione della performance. McGraw-Hill, Milano.
3. MICHIELI E., MICHIELI . M. (2002). Estimo. Il SOLE24ORE, Bologna.