GESTIONE DELLE AZIENDE CULTURALI

The course aims to provide the analytical knowledge that allows to understand the state of the art as for cultural and creative industries (CCI), considering, in particular, the definition of the sector, the strategies adopted and that could be adopted at the national and international level to boost the development of the sector in Italy and abroad. Students will be able to apply this knowledge originally and critically looking at national and international examples.

This course will also familiarize students with the theory concerning management of cultural organizations. The starting point of view is that cultural organisations such as museums, venues, musical societies, creative industries possess special characteristics from an organisational point of view that influence the way they operate.

The course stimulate students to connect theory to practice by referring to case studies and examples that allow them to apply the theoretical notions to actual cases.

The course consists of participative lectures. Group works will be used to help students to apply the theoretical notions to case studies that the teacher or the same students will choose. Guest lectures will also be organised so that experts will share their experience in managing a cultural organisation

• Introduction: theoretical issues
• The definition of cultural and creative industries (CCI): the main problems in the identification of the sector
• The economic analysis: the main themes and issues
• Local, national and international (UE, UNESCO, …) importance of the CCI
• Management of the cultural sector: basic notions
• Planning and decision-making
• Organisational design
• Human resources management
• The role of marketing
• Fundraising
• Cultural tourism
• Case studies: Examples of possible strategies: creative cities, cultural capital

L. Solima (2018) “Management per l’impresa culturale”, Carocci Editore, Pagg. 1-274.

L. Solima (2008), “L’impresa culturale – Processi e strumenti di gestione”, Carocci editore, pagg. 92-124, 157-161 e 169-224 (available on Studim).

R. Towse, (2012), “A textbook of cultural economics” chapter 4 – our translation (available on Studium).

Additional readings will be made available on STUDIUM.

Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

All the books listed in the programs can be consulted in the Library.