MARKETING AND POLICIES FOR FOOD SAFETY

12 CFU - 1° Semester

MARIO D'AMICO - Module Marketing - AGR/01 - 6 CFU
BIAGIO PECORINO - Module POLICIES AND RULES FOR FOOD SAFETY - AGR/01 - 6 CFU

Learning Objectives

Marketing
This course provides main tools of applied marketing: The agro-food market in relation to the characteristics of products and supply. It also provides main tools for decision making of marketing and for the development of a strategic plan (components of marketing mix), and study cases.
POLICIES AND RULES FOR FOOD SAFETY
The aim of the course is to develop knowledge about enterprise organization and production processes to differentiate productions, aiming at enhancing quality foods in international scenario. In addition, the course aims to illustrate the main binding and voluntary standards in the agri-food system.

In addition, the course aims to develop skills on the main instruments for the financing of agri-business.

Marketing
Lectures and exercises (classroom and company), also on line

If teaching is done in mixed or remote mode, specific changes to the program may need to be made
POLICIES AND RULES FOR FOOD SAFETY
Lectures and exercises (classroom and company)

Marketing
Evolution of marketing concepts. Relationship and specificity of durable goods and food products. Strategic planning, patterns and trends of consumption. Strategies for business development, strategic marketing and positioning. The marketing mix: product policy, price policy, distribution policy, communication policy. Advertising. The marketing plan and analysis of case studies.
POLICIES AND RULES FOR FOOD SAFETY
The course develops knowledge on quality and food safety in light of the evolutions that have affected the agro-food system and consumer behavior in developed and developing countries. Particular attention is paid to the conceptual evolution of food safety and quality at the various intervention levels (consensual, regulated and voluntary) adopted at Community and national level, in addition to the role played by the bodies responsible for the protection of food safety. In addition, the course offers knowledge on public intervention in favor of the agri-food system, with particular reference to the financing instruments for companies that aim to offer differentiated products.

Marketing
KOTLER P. (2004 o 2007), Marketing Management, Pearson-Prentice Hall, Milano;

Philip Kotler,Kevin Keller,Fabio Ancarani, Marketing management. Ediz. mylab. Con eText. Con aggiornamento online, Pearson, 2017.

Teaching slide sets
POLICIES AND RULES FOR FOOD SAFETY
Presentations used in the classroom, statistical material, reference standards and bibliographic distributed by the teacher
- AA.VV. (2007), Atti del XLIV Convegno SIDEA, “Produzioni agroalimentari tra rintracciabilità e sicurezza: analisi economiche e politiche d'intervento” Taormina;
- Abdelhakim H., Cristina G., Raul G., (2008), Qualità e sicurezza degli alimenti, Franco Angeli.
- Canali G. (2010), Verso una politica europea della qualità agroalimentare: quali strumenti per la competitività? Working Paper, n. 14, Gruppo 2013.
- Ministero della salute (2014), Vigilanza e controllo degli alimenti e delle bevande in Italia.
- Strumenti di programmazione PO FERS Sicilia e PSR Sicilia 2014-20.

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