It aims at:
1.to develop capabilities to define marketing strategies
2.To make able to design a marketing plan
3.to explain the formation of a new product idea
4. to describe the procurement process with reference to the strategy towards the suppliers
- Lectures
- Home work on a case-study
v.Advertising
w.Promotion
Information storage
Marketing 15th Edition, by Roger Kerin and Steven Hartley ISBN10: 1260260364 McGraw Hill Milano