SECS-P/08 - 9 CFU - 1° Semester

Teaching Staff

Office: Palazzo delle Scienze - Corso Italia, 55 - Catania - Ufficio 23 - III Piano
Phone: 0957537631
Office Hours: Lun. e Merc. 12,00-13,30

Learning Objectives

1.Knowledge and understanding: After finishing the International Business course, the student should be able to analyse the critical issues facing firms in a dynamic global environment. External factors, such as country institutional differences and cultural dimensions, and internal factors, including strategic and managerial issues, are in-depth examined to develop a general understanding of the focal topics regarding the internationalization and marketing policies adopted by ventures in market-foreign countries;

2. Applying knowledge and understanding: The International Business course aims to develop the student's ability to apply the analytical tools and concepts in global business. In particular, the course aims to apply theoretical frameworks regarding the internationalization strategies, the decisions of entering new markets, competitive strategies and global marketing policies to real-world situations. The approach is inductive; basis on an examination of experiences, case studies and testimonials from executives and entrepreneurs, the student will be able to reconstruct the conceptual categories and literature contributions and apply them correctly in the different businesses, through the presentation of an international marketing plan.

3. Making judgments: this course is designed to provide the student with detailed, in depth knowledge of the literature, skills and applying knowledge. The student will be able to make judgment about the strategic decisions impact of firm internationalization and market policies adopted in the markets-foreign countries;

4. Communication skills: Class discussions and assignments are designed to provide students with the knowledge and skills they will need to critically evaluate the strategies of international ventures and market policies and communicate ideas effectively in written and oral form, by adopting an appropriate technical language;

5. Learning skills: Learning is gradual and is favoured by the use of experiences and examples, case studies, applied activities, in-class presentations and discussions with executives and entrepreneurs, an in depth knowledge of the literature. Reports, individual and group assignments and marketing plans further support the learning process and the understanding of the main issues related to internationalization and marketing policies.


Detailed Course Content

The international Business Course addresses the issue of strategic management of international companies and the process of international marketing planning. In particular, the course focuses on three main topics, such as: 1. Entry modes in foreign markets 2. Operations management of international companies and the segmentation of the foreign markets - 3. Policies and planning for international marketing.

Textbook Information

E-book according to points 1-4 of the following list

  1. Cateora, Gilly, Graham, Money, “International Marketing”, 17th Edition, McGraw-Hill Higher Education — USA, 2016, Parte 14, Capitoli 12, 13, 14, 15 (escluso pp. 462 – 464 e pp. 473-476), 16, 18 (escluso da pag. 580 e ss.)
  2. Geringer, McNett, Minor, Ball, “International Business”, McGraw-Hill Higher Education — USA, 2016, Cap. 9 e 12
  3. Hill, Hult, “International Business: Competing in the Global Marketplace”, 11th Edition, McGraw-Hill Higher Education — USA, 2017, Parte V, Capitolo 13
  4. Bursi, Galli, “Marketing Internazionale”, McGraw-Hill Education - Italy 2012, Parte III, Capitolo 13, 14, 15
  5. Rapporto ICE 2015-16, “L’Italia nell’Economia Internazionale pp. 8-21 / 24-32 / 88-92
  6. Phamplet assembled by the Professor (available in the Department Library)

Open in PDF format Versione in italiano