INTERNATIONAL INDUSTRIAL ECONOMICS

9 CFU - 1° semestre

ANTONIO D'AGATA

Obiettivi formativi

FOUNDATIONS OF THE ECONOMICS OF STRATEGY
Assicurare una conoscenza dei principi economici generali che fondano le decisioni strategiche d’impresa, con particolare riferimento al contesto “interno” d’impresa.
THE ECONOMICS OF COMPETITIVE ADVANTAGE
Assicurare una conoscenza dei principi economici fondamentali alla base delle strategie d’impresa con particolare riferimento al contesto “esterno” d’impresa.
COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
Assicurare una conoscenza dei principi economici fondamentali alla base delle strategie d’impresa con particolare riferimento ad un contesto innovativo o internazionale.

FOUNDATIONS OF THE ECONOMICS OF STRATEGY
Principi di strategia d’impresa. Il concetto di vantaggio competitivo. Strategia d’impresa e il contesto interno.
THE ECONOMICS OF COMPETITIVE ADVANTAGE
Mercati e concorrenza. La cattura del valore lungo la catena del valore.
COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
La teoria del commercio internazionale. Strategie d’impresa in un contesto innovativo, con esternalità di network, e in uno “spicky world”

FOUNDATIONS OF THE ECONOMICS OF STRATEGY
1. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiey & S., New York, 2001, Chapters 1,2,3,4,6.
2. R. Hamermesh, K.D. Gordon, J.P.Reed Crown and Cork and Seal Company, Inc,. Harvard Business School, Case Study, rev 1987 (Product number 378024-PDF-ENG, disponibile all'indirizzo: http://cb.hbsp.harvard.edu, Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata).
THE ECONOMICS OF COMPETITIVE ADVANTAGE

3. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiley & S., New York, 2001, Chapters 7,8,9,10.
4. C.A.Bartlett, U.S. Rangan, Caterpillar Tractor Co; Harvard Business School, Case Study, Rev. 1988 (product number 385276-PDF-ENG, available at: http://cb.hbsp.harvard.edu Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata)
COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
5. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiey & S., New York, 2001, Chapters 11,12.
6. M. Peng & K. Meyer, International Business, Cengage Learning, Singapore 2011, Chapter 5.
7. P. Ghemawat, Redefining Global Strategy, Harvard Business School Press, 2007, Chapters 1-3. (disponibile all'indirizzo http://cb.hbsp.harvard.edu, Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata)

FOUNDATIONS OF THE ECONOMICS OF STRATEGY
	Argomenti	Riferimenti testi
1	ll concetto di business strategy e sue articolazioni.	Testo 1, Capitoli 1 e 2
2	Il concetto di vantaggio competitivo e la sua sostenibilità. Posizione, capacità e vantaggio competitivo. La frontiera qualità-costo.	Testo 1, Capitolo 3
3	Il contesto interno. Problemi e soluzioni del contesto interno. L'analisi ARC.	Testo 1, Capitolo 4
4	Industry Analysis. Analisi di un case study.	Testo 1, Capitolo 6 e Testo 2.
THE ECONOMICS OF COMPETITIVE ADVANTAGE
	Argomenti	Riferimenti testi
1	The spectrum of competition and niche markets	Testo 3, Ch. 7
2	Competition in concentrated markets	Testo 3, Ch 8
3	Entry	Testo 3, Ch 9
4	Creating and capturing value in the value chain	Testo 3, Ch 10, Testo 4
COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
	Argomenti	Riferimenti testi
1	strategic management in a changing environment.	Testo 5, Ch. 11.
2	Strategy in markets with demand- side increasing returns.	Testo 5, Ch 12.
3	Teorie del commercio internazionale.	Testo 6.
4	Semiglobalization and strategy. The CAGE framework. The Adding Value Scorecard.	Testo 7.

MODALITÀ DI VERIFICA DELL'APPRENDIMENTO

PROVE DI FINE CORSO

FOUNDATIONS OF THE ECONOMICS OF STRATEGY
Esame scritto in lingua inglese: Domande a risposta aperta.
THE ECONOMICS OF COMPETITIVE ADVANTAGE
Esame scritto in lingua inglese. 6 domande totali a risposta aperta. Tempo totale a disposizione 120 minuti.
COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
Esame scritto in lingua inglese. Domande a risposta aperta.

ESEMPI DI DOMANDE E/O ESERCIZI FREQUENTI

FOUNDATIONS OF THE ECONOMICS OF STRATEGY
Business strategy and its components. Relation of strategy to mission, purpose, balues and vision. The strategy process. Competitive advantage and value. Two main routes to competitive advantages. Competitive advantage and capabilities. The cost-quality frontier. Organization design and competitive advantage. Coordination and incentive problems. ARC analysis. Industry analysis.
THE ECONOMICS OF COMPETITIVE ADVANTAGE
Niche markets and product differentiation. Horizontal and vertical product differentiation. DIfferentiation and competition. Product positioning. Oligopoly. Dominant firms. Antitrust. Entry and incumbency advantage. Entry barriers.Packing the product space. Value creation and value capture. Value capture and market power in te value chain. Contracting to create value: the incentive problem.
COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
Industry Life Cycle. Evolution of industry organization. Complementary effects and network benefits. Installed base and tipping point. Strategy in in a Demand-side increasing returns market.

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