INTERNATIONAL BUSINESS M - Z

The international Business Course addresses the issue of strategic management of international companies and the process of international marketing planning. In particular, the course focuses on three main topics, such as: 1. Entry modes in foreign markets 2. Operations management of international companies and the segmentation of the foreign markets - 3. Policies and planning for international marketing.

1. Caroli M., “Gestione delle imprese internazionali”, McGraw Hill, 2012 (seconda ed.), Capp. 1, 2, 3, 4, 6, 7, 8
2. Pellicelli G. “Il Marketing Internazionale”, Etas 2010 (quinta ed.), Capp. 3, 7, 8, 9, 10, 11, 12, 13, 15
3. Additional teaching material and readings edited and/or suggested by the instructors.