ECONOMICS OF STRATEGY

lezioni frontali, subordinatamente alle condizioni della pandemia

nessun prerequisito

non obbligatoria

Il concetto di strategia
Vantaggio competitivo
Contesto interno ed esterno
Forme di mercato e strategia
Strategia lungo la catena del valore
Strategia ed innovazione
Strategia e massa critica
La "blue ocean strategy"
Strategia e digitalizzazione

1. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiley & S., New York, 2001, Capitoli 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12.

2. W.C. Kim and R. Mauborgne, Blue Ocean Strategy. How to Create Uncontested Markets Space and Make the Competition Irrelevant, Harvard Business Review Press, Cambridge, 2015, Capitoli 1,2.

3. P. Weill, S.L. Woerner “Thriving in an increasingly digital economy”, MIT Sloan Management Review, Summer 2015, vol. 54, N. 4 (disponibile su: https://hbsp.harvard.edu/home/).

4. J. Beatty, How small businesses can increase their digital capabilities, Harvard Business Review, July 25, 2017 (disponibile su: https://hbsp.harvard.edu/home/).

esame scritto, subordinatamente alle condizioni della pandemia

Business strategy, Positional advantages and capabilities in generating competitive advantage, The resources-based view of the firm, Coordination problem and incentive problem in organization design, Porter's five forces, The role of differentiation in competition, Learning economies and innovation advantage as sources of barriers to entry, Relation specific investments and the creation of value along the value chain