STATISTICS

SECS-S/01 - 8 CFU - 1° Semester

Teaching Staff

MASSIMO COSTANZO


Learning Objectives

This course aims to provide basic statistical techniques for investigating socio-economic phenomena, with specific attention to the tourism domain. Particular emphasis is addressed to the descriptive and inferential techniques for data analysis also in a multidimensional context. At the end of this course, the student will be able to i) collect and organize tourism data; ii) arrange a sample survey and build a questionnaire for his/her own research purposes; iii) perform statistical analysis in the tourism field.


Course Structure

Formal Lectures



Detailed Course Content

Basic statistical techniques

Types of measurement scales: nominal, ordinal, interval and ratio scales. Representation of data in graphs and tables, Central indicators, variability indicators. Probability, sum and product principle. Probability application. Hypothesis test: null and alternative hypotheses. Brief description of linear correlation and regression, Regression analysis.

Design of a sample survey

Sources of error in primary surveys, sampling and non-sampling errors. The primary research process. Steps in a survey research design. Types of surveys: sample or total. Diagnostic tests: sensitivity, specificity, predictive values.

Questionnaires and field work

Issues in designing questionnaires for primary research. Administration methods. Tourism surveys & data. Scaling techniques. How to formulate the questions. The methods for administering a questionnaire. The methods to validate the question.

Methods for analyzing data from a questionnaire

Contingency tables and chi square test. Factorial analysis. Cluster analysis. Data requirements. Interpretation of estimation outputs



Textbook Information




Open in PDF format Versione in italiano