MEDIA, COMUNICAZIONE PUBBLICA E SOCIALE

Lectures and practical exercises

Theoretical definition and practical description of the main elements and tools for public and social communication
- Social history of the concept of "public sphere"
- What is public communication
- What is social communication
- Who, which channels, How, To whom, With which technologies
- Public service campaigns
- Public service campaigns and digital media

Graziella Priulla, La comunicazione pubblica delle pubbliche amministrazioni, Bari, Laterza
- Giovanna Gadotti, Roberto Bernocchi, La pubblicità sociale, Roma, Carocci
- Roberto Bernocchi et al., Comunicazione sociale e media digitali, Roma, Carocci, pp.27-65