Lezioni in aula, esercitazioni, lavori di gruppo, presentazioni in aula, discussione di casi aziendali
Nessuno. E’ consigliata la conoscenza dei temi fondamentali dell’insegnamento di economia (in particolare i concetti di utilità marginale, beni succedanei e complementari, economie di scala e di scopo, teoria del margine, funzione dei costi).
In considerazione del costante scambio di esperienze reali che si intervallano ai momenti teorici, la presenza in aula costante e regolare è vivamente consigliata allo studente del corso
Il corso di economics of strategy in the global world affronta le dinamiche di fondo che spiegano il comportamento competitivo delle imprese nel loro relazionarsi con i mercati esteri.
Il primo modulo discute e analizza le strutture organizzative aziendali, la creazione del valore e i fattori competitivi che limitano o favoriscono la crescita aziendale
Il secondo modulo focalizza l'attenzione sulle dinamiche della competizione globale.
Il terzo modulo affronta i temi relativi alla capacità di reazione delle imprese sui mercati globali al variare delle diverse strutture organizzative e rintraccia le cause di fallimento delle imprese onde rintracciare gli elementi strategici chiavi per una conduzione aziendale idonea a creare valore nel tempo in mercati mutevoli.
Il corso si sviluppa sulla base di paper appositamente selezionati. Tale scelta è voluta al fine di rendere possibile un primo avvicinamento degli studenti con il pilastro base dell'accademia: gli articoli scientifici appunto. Non mediati da libri di testo.
1. Competitive Advantage and Internal Organizational Assessment Author(s): W. Jack Duncan, Peter M. Ginter and Linda E. Swayne Source: The Academy of Management Executive (1993-2005), Vol. 12, No. 3 (Aug., 1998), pp. 6-16 Published by: Academy of Management
2. Structure in 5's: A Synthesis of the Research on Organization Design Author(s): Henry Mintzberg Reviewed work(s): Source: Management Science, Vol. 26, No. 3 (Mar., 1980), pp. 322-341 Published by: INFORMS
3. The Five Competitive Forces That Shape Strategy by Michael E. Porter Harward Business Review Jan 2008
4. The Structural Analysis of Industries, sta in COMPETITIVE STRATEGY Techniques for Analyzing Industries and Competitors by Michael E. Porter 1980
5. A Model of Value Creation: Strategic View Author(s): Cengiz Haksever, Radha Chaganti and Ronald G. Cook Reviewed work(s): Source: Journal of Business Ethics, Vol. 49, No. 3 (Feb., 2004), pp. 291-305
6. The Internationalization Process and Networks: A Strategic Management Perspective Author(s): Denice E. Welch and Lawrence S. Welch Source: Journal of International Marketing, Vol. 4, No. 3 (1996), pp. 11-28
7. A Strategic Approach to Internationalization: A Traditional versus a "Born-Global" Approach Author(s): Sylvie Chetty and Colin Campbell-Hunt Source: Journal of International Marketing, Vol. 12, No. 1 (2004), pp. 57-81
8. An Opportunity-Based View of Rapid Internationalization Author(s): Yanto Chandra, Chris Styles and Ian F. Wilkinson Source: Journal of International Marketing, Vol. 20, No. 1 (2012), pp. 74-102
9. How Do Smaller Firms Select Foreign Markets? Fabio Musso & Barbara Francioni International Journal of Marketing Studies; Vol. 4, No. 6; 2012
10. How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization Author(s): Susan Freeman, Ron Edwards and Bill Schroder Source: Journal of International Marketing, Vol. 14, No. 3 (2006), pp. 33-63
Argomenti | Riferimenti testi | |
1 | Il vantaggio competitivo | 1. Competitive Advantage and Internal Organizational Assessment Author(s): W. Jack Duncan, Peter M. Ginter and Linda E. Swayne Source: The Academy of Management Executive (1993-2005), Vol. 12, No. 3 (Aug., 1998), pp. 6-16 Published by: Academy of Manageme |
2 | La struttura organizzativa | 2. Structure in 5's: A Synthesis of the Research on Organization Design Author(s): Henry Mintzberg Reviewed work(s): Source: Management Science, Vol. 26, No. 3 (Mar., 1980), pp. 322-341 Published by: INFORMS |
3 | Le Forze di mercato | 3. The Five Competitive Forces That Shape Strategy by Michael E. Porter Harward Business Review Jan 2008 |
4 | Analisi del settore | 4. The Structural Analysis of Industries, sta in COMPETITIVE STRATEGY Techniques for Analyzing Industries and Competitors by Michael E. Porter 1980 |
5 | Cosa vuol dire creare valore | A Model of Value Creation: Strategic View Author(s): Cengiz Haksever, Radha Chaganti and Ronald G. Cook Reviewed work(s): Source: Journal of Business Ethics, Vol. 49, No. 3 (Feb., 2004), pp. 291-305 |
6 | Il ruolo dei network nella definizione di una strategia di internazionalizzazione | The Internationalization Process and Networks: A Strategic Management Perspective Author(s): Denice E. Welch and Lawrence S. Welch Source: Journal of International Marketing, Vol. 4, No. 3 (1996), pp. 11-28 |
7 | Born Global vs Traditional Approach | A Strategic Approach to Internationalization: A Traditional versus a "Born-Global" Approach Author(s): Sylvie Chetty and Colin Campbell-Hunt Source: Journal of International Marketing, Vol. 12, No. 1 (2004), pp. 57-81 |
8 | Come selezionare i mercati sui quali operare | An Opportunity-Based View of Rapid Internationalization Author(s): Yanto Chandra, Chris Styles and Ian F. Wilkinson Source: Journal of International Marketing, Vol. 20, No. 1 (2012), pp. 74-102 |
9 | L'approccio delle PMI sui mercati globali | How Do Smaller Firms Select Foreign Markets? Fabio Musso & Barbara Francioni International Journal of Marketing Studies; Vol. 4, No. 6; 2012 |
10 | L'approccio delle PMI sui mercati globali II Parte | How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization Author(s): Susan Freeman, Ron Edwards and Bill Schroder Source: Journal of International Marketing, Vol. 14, No. 3 (2006), pp. 33-63 |
Esame orale
What does networking mean and what role networking plays on international development of SME. Do you think network is one of factor influencing international market selection? Describe international market selection process typically made by a SME
Describe what "Economy of Scale" is and how it affects internationalization choices
Describe the main differences between Born Global and Uppsala way of participating in international activities
After a comprehensive idea of sources of global competitive advantage and impediments to global competition you are expected to describe the role of strategic flexibility