SECS-P/08 - 9 CFU - 1° Semester

Teaching Staff

Office: Dipartimento Economia e Impresa - Palazzo delle Scienze - Corso Italia, 55 Catania
Phone: +39(0)957537636
Office Hours: Martedì, h.12,00-14,00; Mercoledì: h. 12,00-13,00 (su appuntamento)

Learning Objectives

1.Knowledge and understanding: After finishing the International Business course, the student should be able to analyse the critical issues facing firms in a dynamic global environment. External factors, such as country institutional differences and cultural dimensions, and internal factors, including strategic and managerial issues, are in-depth examined to develop a general understanding of the focal topics regarding the internationalization and marketing policies adopted by ventures in market-foreign countries;

2. Applying knowledge and understanding: The International Business course aims to develop the student's ability to apply the analytical tools and concepts in global business. In particular, the course aims to apply theoretical frameworks regarding the internationalization strategies, the decisions of entering new markets, competitive strategies and global marketing policies to real-world situations. The approach is inductive; basis on an examination of experiences, case studies and testimonials from executives and entrepreneurs, the student will be able to reconstruct the conceptual categories and literature contributions and apply them correctly in the different businesses, through the presentation of an international marketing plan.

3. Making judgments: this course is designed to provide the student with detailed, in depth knowledge of the literature, skills and applying knowledge. The student will be able to make judgment about the strategic decisions impact of firm internationalization and market policies adopted in the markets-foreign countries;

4. Communication skills: Class discussions and assignments are designed to provide students with the knowledge and skills they will need to critically evaluate the strategies of international ventures and market policies and communicate ideas effectively in written and oral form, by adopting an appropriate technical language;

5. Learning skills: Learning is gradual and is favoured by the use of experiences and examples, case studies, applied activities, in-class presentations and discussions with executives and entrepreneurs, an in depth knowledge of the literature. Reports, individual and group assignments and marketing plans further support the learning process and the understanding of the main issues related to internationalization and marketing policies.

Pre- requisites: There are no formal prerequisites for the course; although some basic knowledge of Strategy, Business Management and Marketing is expected.

Attendance: Normally mandatory

Course Structure

Teaching organization/methods: Lectures, Applied Activities, Case Studies, In-Class Presentations and Discussions with Executives and Entrepreneurs, Individual and Group Assignments, Final Exam.

Detailed Course Content

The international Business Course addresses the issue of strategic management of international companies and the process of international marketing planning. In particular, the course focuses on three main topics, such as: 1. Entry modes in foreign markets 2. Operations management of international companies and the segmentation of the foreign markets - 3. Policies and planning for international marketing.

Textbook Information

  1. Bursi, Galli, “Marketing Internazionale”, McGraw-Hill Education - Italy 2012, All the Chapters (excepting Ch. 7)
  2. Rapporto ICE 2019-20;
  3. Additional teaching material and readings edited and/or suggested by the instructors posted on STUDIUM ( and/or in the Library of the Department of Economics and Business.

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